Your logo design is essential to your brand’s identity. A company logo is the first thing customers will see when they’re introduced to a new brand or business, so it’s important that you create a logo first and foremost.
Logos – like pictures – are worth a thousand words. A well-crafted logo lets your audience know what industry you’re in, what products or services you offer, what makes your business unique, and gives an insight into your brand’s personality. In the business world, it’s all about first impressions.
A brand’s identity is a combination of visual, auditory, and other sensory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide differentiation, create communications synergy, and are proprietary. The logo is one key component. Here is what The Blake Project looks for when we evaluate logo design:
Memorable – highest recognition and recall (both of which can be tested for)
Including recognition at maximum distances (can be tested for)
Timeless quality – the logo will not become dated
Appropriate for the product/service category
Has “breakthrough” quality, that is, it stands out in the midst of other logos (can be tested for)
Reinforces the brand name or tagline or both (can be tested for)
Evokes positive emotions (can be tested for)
Has positive brand associations (can be tested for)
The icon does not evoke negative or unintended associations among the target audiences (can be tested for)
The purpose of a great logo design is to give your business an edge over your competitors and build trust with your customers. To achieve both, a logo should be memorable, simple, and unique. Our online logo maker is here to help you create the perfect logo that meets all of these criteria.
A logo designer must have complete information on the desk before setting out to create the design. Business owners or clients should be providing the details to the designer. Without a design brief, creating something worthwhile is not possible. You will end up having a logo that has no purpose, if there is no design brief to follow.
NOIDA APP India Logo Design experts has the technical and creative competencies to develop, build and create a exclusive identity that is, a unique logo for your business.